The Romero Britto Fine Art and Doug the Pug Collection highlights Romero Britto's Happy Art Movement mission of bringing happiness to everyone, including those who love pets as much as he does. "I love pets, they give unconditional love and how Doug the Pug Foundation brightens our lives and touches so many others around the world," Romero Britto states. Royalties from the licensed artworks go to The Doug the Pug Foundation (501c3 tax exempt) with the mission statement to bring joy and needed support outside of treatment to children and their families battling cancer and other life-threatening illnesses.

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